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Differentials of power certainly place value and authority to some workers and not to others, but the exploitation of labor takes place at all tiers of the technocratic hierarchy––humans and their labor are constantly extracted, exploited, repurposed, and discarded for the Big Tech apparatus. In this document, I will build upon existing scholarship in the field by reverse engineering previously explored bottom-up approaches by taking a top-down methodology, primarily interrogating the Silicon Valley corporate giants themselves as the main object of my research.


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[1️⃣]
I ask how and why, despite coming face to face with abhorrent labor violations and working conditions such as that of Samasource, corporate white-collar workers negotiate and continue to depoliticize the labor of those who they deem as less-than-human to create fallacious illusions of more-than-human technologies. This involves examining the reinforcement structures within a corporate setting that distract white-collar workers from becoming preoccupied with largely “ethical” questions, and keep “grind-set mentalities” which perpetuate self-exploitative labor in the workplace (Küçük, 2023).

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This also raises further questions of the larger patterns and histories of failure in reforming Big Tech, and how institutions of power maintain or rebrand their reputations to remain in a technological oligopoly. I argue that critically examining the corporate process of prioritizing and tackling the public, legal, and private scrutinization of its products and conduct will offer new perspectives and a fruitful analysis of not only the upper-tier labor of silencing the exploitation of work from bottom-tier, but also the labor exploitation of notably under examined middle-tier: that of the consumer who purchases and uses products of Big Tech.

[3️⃣]
Consumers of Big Tech products often fall into complex entanglements under the categorization of being complacent users, residing in the precarious intersection and collision point between the bottom and upper tier of technocratic labor and power. Following Bourdieu’s theory of inclinations and habitus, I query why we too, practice a knowing silencing of our own labor when it is revealed to us, and behave in self-exploitative ways. The consumer end has a strange, disjointed relationship with Big Tech in providing a specific type of passive labor. Largely by providing data, the labor that we do for Big Tech is constant, vast, and unquantifiable. However, the feeling of exploitation doesn’t manifest in using public search engines or posting on social media although one is providing a service to a proprietary platform. We unquestioningly accept “cookies” upon encountering them on various websites, prove our human-hood in CAPTCHA tests and agree to user terms of conditions without reading them––until judiciary or journalistic action intervenes to expose our passive labor, almost always coupled with violations specifically concerning that of security, privacy, surveillance, and data mining.

hello

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What kinds of consumer facing products occupy overwhelming concerns with security and data privacy violations? For violations involving security and privacy to take place, it requires that one party was trusting of and felt secure in the object’s purpose. How did this relationship begin, and what are the forces that catered its naturalization? Smart home devices, a popular genre of consumer-oriented products from Big Tech that are currently facing a slew of public scrutiny, are well researched and strategically designed objects that are meant to be placed in one of the most intimate spaces of our lives: our homes. Every choice is intentional--from their sleek exterior design, communication interfaces with pleasant pings and beeps, and anthropomorphized human-computer interaction. What objectives are prioritized in this design structure? What kind of labor is hidden within the artificially intelligent agents that reside within these smart home devices?

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[8] Faber, Liz W. The Computer’s Voice: from Star Trek to Siri. Minneapolis: University of Minnesota Press, 2020.
[9] Forsythe, Diana E. Studying those who study us: An anthropologist in the world of artificial intelligence. Stanford: Stanford University Press, 2002
[10] Frey, Carl Benedikt. The Technology Trap: Capital, Labor, and Power in the Age of Automation. Priceton: Princeton University Press, 2019.
[11] Hayles, N. Katherine. How We Became Posthuman: Virtual Bodies in Cybernetics, Literature, and Informatics. Chicago: The University of Chicago Press, 1999.

Google Deep Mind this, Gemini that.

i showed my dog my iphone 5 and she said
"this is as large as a phone ever needed be,
your kind's waste is intolerable and you
have turned our paradise amongst the stars into a tomb",